Design & Type


INTRODUCTION to  DESIGN:


PRINCIPLES OF DESIGN:
Emphasis /Focal point /Hierarchy;
Proximity/groupings; Unity
Balance /Tension;
Alignment/ Position;
5 Contrast /Proportion
White space /Positive and Negative:
Repetition/ Consistency / Ryhthm

ELEMENTS Of DESIGN:
4 Mass

Critiquing
A well-done critique is a way to step away from the specifics of the design process and better understand how to create great designs. We do this by starting with the current design and asking "What is it we're really trying to do here?" and "How close are we to doing it?"


A critique is different from 'proofing' the design. When we proof, we're looking for those little details, like typos and inconsistencies, that distract us from reaching perfection. Proofing is about polishing, whereas critiquing is about reaching understanding.

It’s probably the best thing you can do to give better criticism and to become a more educated designer. In order to properly form and articulate an opinion about a design, we need to know the principles and patterns we’re dealing with. And without understanding the language, we can’t easily have a conversation about the quality of the design.



Logo design
GRIDS

Typography resources
Typography videos


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