WEEK 7 - logos & typography

LOGOS

• logo evolution http://www.inc.com/ss/evolution-corporate-logos
•  
• logo design citys
• http://www.stadtlogo-design.de/
• game http://www.goodlogo.com/logiquizz
•  

http://blog.hubspot.com/blog/tabid/6307/bid/33356/Brand-Logos-The-Good-the-Bad-and-the-Ugly.aspx

http://www.logodesignlove.com/10-successful-logo-redesigns

http://designreviver.com/inspiration/20-great-and-20-not-so-great-logo-redesigns/

game http://www.sporcle.com/games/g/corplogos

 Illustrator Pathfinder Palette

http://www.illustratortips.com/index.php/Instruction/Intermediate-Tips/how-to-use-the-illustrator-pathfinder-palette.html

• Video http://www.youtube.com/watch?v=4PoKyh6P6h4

LAB How to create a logo

• Step 1: Create a Name

• Step 2: Write a Defining Phrase -(what you want to project

• Step 3: Choose a Style (personality) use client question list

• Step 4: Design a Logo (word logo or word & icon logo) in black and white

• Step 5: add spot colors from pantone swatch book

 

Homework

• what font are you fun quiz  - be prepared to tell class something about your font http://quizilla.teennick.com/quizzes/970830/what-font-are-you-standard-fonts
• fun quiz on type
• Find 2 ads with good use of typography and 2 bad ads
• find 2 ads for nonprofit with a strong visual message
• Find 2 ads with good use of visual hierarchy and 2 bad

READ - Chapter 10,

watch Objectified
http://www.youtube.com/watch?v=S9E2D2PaIcI

sp sub http://hackdesign.org/other/objectified-a-documentary-for-design/